{ "id": 7424, "date": "2026-07-13T14:07:29", "date_gmt": "2026-07-13T14:07:29", "guid": { "rendered": "https:\/\/migs.biz\/sessions\/stop-building-games-nobody-wants-how-early-market-validation-helped-us-make-2-hit-games\/" }, "modified": "2026-07-13T14:13:18", "modified_gmt": "2026-07-13T14:13:18", "slug": "stop-building-games-nobody-wants-how-early-market-validation-helped-us-make-2-hit-games", "status": "publish", "type": "tec_session", "link": "https:\/\/migs.biz\/en\/sessions\/stop-building-games-nobody-wants-how-early-market-validation-helped-us-make-2-hit-games\/", "title": { "rendered": "Stop Building Games Nobody Wants: How Early Market Validation Helped Us make 2 hit games." }, "content": { "rendered": "

Most game projects fail long before launch, not because of poor execution, but because there was never real demand for the game in the first place. In this talk, Mike Coeck, CEO of Cybernetic Walrus, shares how a small Belgian indie studio shifted from building games based on assumptions to validating ideas early through a structured approach called the Momentum Framework.<\/p>\n

Using real-world examples from Order 13 and Roadside Research, which together sold over one million copies, Mike will demonstrate how rapid prototyping, early Steam page launches, wishlist tracking, demos, and community feedback can dramatically reduce risk and help teams identify winning concepts before investing years into development.<\/p>", "protected": false }, "excerpt": { "rendered": "

Most game projects fail long before launch, not because of poor execution, but because there was never real demand for the game in the first place. 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