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As a 19-year games veteran, Sarah began her career in the early days of the smartphone games renaissance at IUGO Mobile Entertainment. She supported numerous game launches and trailblazed the free-to-play (F2P) model on mobile in NA and EMEA markets. From there, she built PlayStation\u2019s F2P business while launching the PS4 and PSVR, while 10x-ing the burgeoning F2P vertical.<\/p>\n\n\n\n

Sarah landed at Google where she led global programs and support for thousands of indie developers on Google Play, launched Daydream VR and several smart devices including Google\u2019s Pixel phone. Sarah joined Epic Games Store in 2024 where she launched EGS Mobile. As the first multiplatform digital storefront, Sarah works across the EGS PC & mobile ecosystem, combined with Unreal Engine’s strategic developer partners.<\/p>", "protected": false }, "excerpt": { "rendered": "

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