{"id":1691,"date":"2023-11-03T20:12:39","date_gmt":"2023-11-03T20:12:39","guid":{"rendered":"https:\/\/migs.biz\/?p=1691"},"modified":"2023-12-20T17:53:06","modified_gmt":"2023-12-20T17:53:06","slug":"streamforge-unleashing-the-power-of-ai-in-influencer-marketing","status":"publish","type":"post","link":"https:\/\/migs.biz\/fr\/streamforge-unleashing-the-power-of-ai-in-influencer-marketing\/","title":{"rendered":"Lib\u00e9rer la puissance de l'IA dans le marketing d'influence"},"content":{"rendered":"

Streamforge, une plateforme de marketing d'influence pilot\u00e9e par l'intelligence artificielle, a pour mission de red\u00e9finir la fa\u00e7on dont les jeux atteignent leur public cible par l'interm\u00e9diaire des cr\u00e9ateurs de contenu.<\/strong><\/p>\n\n\n\n

Streamforge fournit des solutions de marketing d'influence pour les jeux avec une technologie propri\u00e9taire pilot\u00e9e par l'IA. Depuis sa fondation en 2018, Streamforge g\u00e8re des campagnes d'influence pour de grands d\u00e9veloppeurs et \u00e9diteurs de jeux, notamment Gearbox, Focus Entertainment, DotEmu ainsi que Sabotage Studio.<\/p>\n\n\n\n

L'approche de Streamforge en mati\u00e8re de marketing d'influence est distinctive et ax\u00e9e sur les r\u00e9sultats. En tirant parti de milliards de donn\u00e9es et d'informations r\u00e9colt\u00e9es fond\u00e9es sur l'IA, Streamforge permet aux marques de prendre des d\u00e9cisions plus \u00e9clair\u00e9es lorsque vient le temps de choisir des cr\u00e9ateurs de contenu. Leurs algorithmes identifient les cr\u00e9ateurs id\u00e9aux et leurs communaut\u00e9s en fonction de la d\u00e9mographie cible, des mesures d'engagement et de la pertinence du contenu. Les solutions que proposent Streamforge sont sp\u00e9cialement con\u00e7ues pour am\u00e9liorer l'efficacit\u00e9 du marketing d'influence. <\/p>\n\n\n\n

Streamforge se distingue par son utilisation exclusive de l'IA. La compagnie a mis au point une IA capable de comprendre ce qu'est un streamer et le contenu qu'il cr\u00e9e. La fonction Ask AI permet d\u2019ailleurs aux utilisateurs de poser n'importe quelle question \u00e0 l\u2019IA sur le contenu de leur campagne. L'IA examine le contenu et g\u00e9n\u00e8re une r\u00e9ponse perspicace et justifi\u00e9e par des liens contextuels vers des rep\u00e8res temporels dans la vid\u00e9o, d\u00e9montrant ainsi ce que le cr\u00e9ateur a dit ou fait afin de confirmer la r\u00e9ponse de l'IA. Ce n'est d\u2019ailleurs que le d\u00e9but du parcours de Streamforge dans le domaine de l'innovation en mati\u00e8re d'intelligence artificielle, puisque ces derniers lancent continuellement de nouvelles fonctionnalit\u00e9s.<\/p>\n\n\n\n

Malgr\u00e9 sa popularit\u00e9, le concept d'IA n'est pas exempt de critiques. En effet, le terme \"IA\" est utilis\u00e9 comme un terme marketing qui d\u00e9signe une technologie plus ou moins avanc\u00e9e, ce qui peut conduire \u00e0 sa surutilisation et parfois \u00e0 une utilisation abusive. Streamforge vise \u00e0 encourager la conversation autour de ses applications, capacit\u00e9s et limites r\u00e9elles. Streamforge s'engage \u00e9galement \u00e0 apporter une r\u00e9elle valeur ajout\u00e9e \u00e0 l'IA en ouvrant des possibilit\u00e9s qui semblaient jusqu\u2019ici improbables.<\/p>\n\n\n\n

La toute nouvelle (start) Ask AI (star) <\/strong>Streamforge a lanc\u00e9 sa fonction \"Ask AI\", une IA conversationnelle pour aider les marques \u00e0 identifier les moments cl\u00e9s dans le contenu associ\u00e9 des cr\u00e9ateurs. Cette fonctionnalit\u00e9 peut \u00eatre utile \u00e0 bien des \u00e9gards, par exemple pour cr\u00e9er du contenu de qualit\u00e9 autour d'une activation.<\/p>\n\n\n\n

Les avantages des solutions de Streamforge<\/strong><\/p>\n\n\n\n

Expertise et connaissance du secteur <\/strong>Gr\u00e2ce \u00e0 sa connaissance approfondie de la culture du jeu et du paysage des influenceurs, Streamforge peut vous aider \u00e0 identifier les bons cr\u00e9ateurs pour repr\u00e9senter votre marque.<\/p>\n\n\n\n

N\u00e9gociation, contrats et paiement <\/strong>Gr\u00e2ce \u00e0 notre communication constante avec les cr\u00e9ateurs et \u00e0 nos syst\u00e8mes d'automatisation, Streamforge s'occupe des n\u00e9gociations et des contrats.<\/p>\n\n\n\n

Conformit\u00e9 et divulgation <\/strong>Les contrats conclus par l'interm\u00e9diaire de Streamforge permettent d'\u00e9viter les probl\u00e8mes juridiques potentiels li\u00e9s aux r\u00e9glementations relatives aux influenceurs.<\/p>\n\n\n\n

\u00c9volutivit\u00e9<\/strong> Streamforge adapte sa solution aux petites campagnes comme aux efforts de marketing \u00e0 grande \u00e9chelle. <\/p>\n\n\n\n

Ciblage am\u00e9lior\u00e9 des cr\u00e9ateurs et de l'audience <\/strong>La solution de Streamforge fournit des donn\u00e9es transparentes sur les performances des cr\u00e9ateurs et de l'audience, y compris des donn\u00e9es de premi\u00e8re partie, qui peuvent aider \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n\n\n\n

Att\u00e9nuation des risques <\/strong>Le partenariat avec les cr\u00e9ateurs n'est pas sans risque, mais les processus de Streamforge prennent en compte ces derniers et aident \u00e0 les att\u00e9nuer, notamment en identifiant les options de sauvegarde. Les donn\u00e9es pr\u00e9dictives peuvent \u00e9galement r\u00e9duire le risque associ\u00e9 \u00e0 la fluctuation des r\u00e9sultats des cr\u00e9ateurs dans le cadre d'un partenariat r\u00e9mun\u00e9r\u00e9.<\/p>\n\n\n\n

Gain de temps <\/strong>Streamforge est une solution cl\u00e9 en main ; du choix de l'influenceur \u00e0 la gestion de l'ensemble de la campagne, Streamforge permet aux marques de gagner du temps. La plateforme offre \u00e9galement des informations centralis\u00e9es et une IA g\u00e9n\u00e9rative qui d\u00e9crit les cr\u00e9ateurs pour gagner du temps sur la construction d'un deck pour une pr\u00e9sentation interne.<\/p>\n\n\n\n

De meilleurs r\u00e9sultats <\/strong>Gr\u00e2ce \u00e0 un meilleur ciblage des cr\u00e9ateurs et de leurs audiences, les campagnes men\u00e9es avec Streamforge am\u00e9liorent leurs r\u00e9sultats en augmentant leur port\u00e9e et en am\u00e9liorant leur retour sur investissement.<\/p>\n\n\n\n

Mesures et rapports<\/strong> Streamforge fournit des rapports d\u00e9taill\u00e9s avec des mesures et des informations que les marques ne peuvent pas trouver.<\/p>\n\n\n\n

Streamforge a une approche unique de l'impl\u00e9mentation de l'IA et s'engage \u00e0 rester \u00e0 la pointe de la technologie. Il existe de nombreuses autres fonctionnalit\u00e9s et avantages \u00e0 travailler avec Streamforge. D\u00e9couvrez comment ils peuvent am\u00e9liorer vos strat\u00e9gies marketing et restez \u00e0 l'\u00e9coute de leurs prochaines innovations en mati\u00e8re d'IA qui promettent de fa\u00e7onner l'avenir du marketing d'influence.<\/p>\n\n\n\n

Site web : https:\/\/www.streamforge.com\/<\/a>
LinkedIn : https:\/\/www.linkedin.com\/company\/streamforge\/<\/a>
IG : https:\/\/instagram.com\/streamforge<\/a>
Twitter : https:\/\/twitter.com\/streamforge<\/a>
YouTube : https:\/\/youtube.com\/streamforge<\/a>
TikTok : https:\/\/www.tiktok.com\/@streamforge<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Streamforge, an AI-driven influencer marketing platform, is on a mission to redefine how games reach their target audience through content creators. Streamforge provides gaming influencer marketing solutions with proprietary AI-driven […]<\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nStreamforge: Unleashing the Power of AI in influencer marketing - MIGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/migs.biz\/fr\/streamforge-unleashing-the-power-of-ai-in-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streamforge: Unleashing the Power of AI in influencer marketing - MIGS\" \/>\n<meta property=\"og:description\" content=\"Streamforge, an AI-driven influencer marketing platform, is on a mission to redefine how games reach their target audience through content creators. 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