{"id":12319,"date":"2026-10-20T19:08:53","date_gmt":"2026-10-20T19:08:53","guid":{"rendered":"https:\/\/migs.biz\/?post_type=tec_session&#038;p=12319"},"modified":"2026-10-20T19:39:25","modified_gmt":"2026-10-20T19:39:25","slug":"how-to-launch-in-china-without-a-crazy-marketing-budget","status":"publish","type":"tec_session","link":"https:\/\/migs.biz\/fr\/sessions\/how-to-launch-in-china-without-a-crazy-marketing-budget\/","title":{"rendered":"How to Launch in China Without A Crazy Marketing Budget"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Succeeding in China doesn&#8217;t require a massive budget. In this case-study-driven session, we will share actionable &#8216;quick wins&#8217; that worked during many launches to drive Steam wishlist spikes on an indie budget. We\u2019ll cover Steam level tweaks, simple in-game changes, organic marketing on Bilibili, local channels, and the landscape of Chinese media.<\/p>","protected":false},"excerpt":{"rendered":"<p class=\"wp-block-paragraph\">Succeeding in China doesn&#8217;t require a massive budget. In this case-study-driven session, we will share actionable &#8216;quick wins&#8217; that worked during many launches to drive Steam wishlist spikes on an indie budget. We\u2019ll cover Steam level tweaks, simple in-game changes, organic marketing on Bilibili, local channels, and the landscape of Chinese media.<\/p>","protected":false},"author":4,"featured_media":6815,"template":"","meta":{"footnotes":""},"session_track":[239,236],"session_location":[233],"class_list":["post-12319","tec_session","type-tec_session","status-publish","has-post-thumbnail","hentry","tec_track-green-stage","tec_track-migs26","tec_location-green-stage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Launch in China Without A Crazy Marketing Budget - MIGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/migs.biz\/fr\/sessions\/how-to-launch-in-china-without-a-crazy-marketing-budget\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Launch in China Without A Crazy Marketing Budget - MIGS\" \/>\n<meta property=\"og:description\" content=\"Succeeding in China doesn&#039;t require a massive budget. In this case-study-driven session, we will share actionable &#039;quick wins&#039; that worked during many launches to drive Steam wishlist spikes on an indie budget. We\u2019ll cover Steam level tweaks, simple in-game changes, organic marketing on Bilibili, local channels, and the landscape of Chinese media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/migs.biz\/fr\/sessions\/how-to-launch-in-china-without-a-crazy-marketing-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"MIGS\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T19:39:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/migs.biz\/wp-content\/uploads\/2026\/02\/MIGS26-Key-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Launch in China Without A Crazy Marketing Budget - MIGS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/migs.biz\/fr\/sessions\/how-to-launch-in-china-without-a-crazy-marketing-budget\/","og_locale":"fr_CA","og_type":"article","og_title":"How to Launch in China Without A Crazy Marketing Budget - MIGS","og_description":"Succeeding in China doesn't require a massive budget. 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