{"id":5110,"date":"2025-09-17T16:16:08","date_gmt":"2025-09-17T16:16:08","guid":{"rendered":"https:\/\/migs.biz\/?post_type=tec_session&#038;p=5110"},"modified":"2025-10-15T19:49:41","modified_gmt":"2025-10-15T19:49:41","slug":"establishing-publishing-functions-within-a-game-studio","status":"publish","type":"tec_session","link":"https:\/\/migs.biz\/fr\/sessions\/establishing-publishing-functions-within-a-game-studio\/","title":{"rendered":"Establishing Publishing Functions Within a Game Studio"},"content":{"rendered":"<p>Publishing is more than marketing. It is the set of functions that connect a game to its players: audience insights, go-to-market strategy, platform and retail partnerships, lifecycle pricing, localization, community, and post-launch operations. As more studios seek to capture this value in-house, the question becomes: when and how should you grow into publishing?<\/p>\n\n\n\n<p>This session will help studios evaluate readiness, define the scope of publishing functions they need, and choose the right path, from self-publishing a single title, to building an internal publishing arm, to partnering with external experts. We will break down essential publishing capabilities and outline approaches for different studio needs.<\/p>\n\n\n\n<p>Attendees will walk away with an understanding of what publishing entails and actionable tools for deciding how to build (or buy) these capabilities.<\/p>","protected":false},"excerpt":{"rendered":"<p>Publishing is more than marketing. It is the set of functions that connect a game to its players: audience insights, go-to-market strategy, platform and retail partnerships, lifecycle pricing, localization, community, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"session_track":[194,203],"session_location":[207],"class_list":["post-5110","tec_session","type-tec_session","status-publish","hentry","tec_track-business","tec_track-stage-c","tec_location-stage-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Establishing Publishing Functions Within a Game Studio - MIGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/migs.biz\/fr\/sessions\/establishing-publishing-functions-within-a-game-studio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Establishing Publishing Functions Within a Game Studio - MIGS\" \/>\n<meta property=\"og:description\" content=\"Publishing is more than marketing. It is the set of functions that connect a game to its players: audience insights, go-to-market strategy, platform and retail partnerships, lifecycle pricing, localization, community, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/migs.biz\/fr\/sessions\/establishing-publishing-functions-within-a-game-studio\/\" \/>\n<meta property=\"og:site_name\" content=\"MIGS\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T19:49:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Establishing Publishing Functions Within a Game Studio - MIGS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/migs.biz\/fr\/sessions\/establishing-publishing-functions-within-a-game-studio\/","og_locale":"fr_CA","og_type":"article","og_title":"Establishing Publishing Functions Within a Game Studio - MIGS","og_description":"Publishing is more than marketing. 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