{"id":12044,"date":"2026-10-13T22:17:23","date_gmt":"2026-10-13T22:17:23","guid":{"rendered":"https:\/\/migs.biz\/?post_type=tec_speaker&#038;p=12044"},"modified":"2026-10-13T22:17:23","modified_gmt":"2026-10-13T22:17:23","slug":"mario-machado","status":"publish","type":"tec_speaker","link":"https:\/\/migs.biz\/fr\/speakers\/mario-machado\/","title":{"rendered":"Mario Machado"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mario F. Machado is the founder of LootRate, a monetization consultancy helping live-service game studios improve revenue across mobile and PC. With over 17 years of experience spanning UX, product design, game production, and monetization strategy, Mario brings a cross-disciplinary perspective to the commercial challenges facing game developers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Warner Bros. Games, he helped develop and scale direct-to-consumer storefronts, contributing to a program that generated over $100 million in player revenue and shifted approximately 40% of purchases to direct channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through LootRate, Mario works with studios to identify opportunities across in-game purchases, pricing, offer strategy, player experience, and direct-to-consumer commerce. His approach focuses on connecting the teams, systems, and decisions that drive sustainable revenue growth.<\/p>","protected":false},"excerpt":{"rendered":"<p class=\"wp-block-paragraph\">Mario F. Machado is the founder of LootRate, a monetization consultancy helping live-service game studios improve revenue across mobile and PC. With over 17 years of experience spanning UX, product design, game production, and monetization strategy, Mario brings a cross-disciplinary perspective to the commercial challenges facing game developers.<\/p>","protected":false},"featured_media":12043,"menu_order":0,"template":"","session_group":[213],"class_list":["post-12044","tec_speaker","type-tec_speaker","status-publish","has-post-thumbnail","hentry","tec_group-migs26"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mario Machado - MIGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/migs.biz\/fr\/speakers\/mario-machado\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mario Machado - MIGS\" \/>\n<meta property=\"og:description\" content=\"Mario F. 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