D2C in Action: Publisher, Player, and Content Creator Perspectives

Direct-to-consumer is reshaping how games engage players and drive revenue—but what does it mean for publishers, content creators, and player communities? This data-backed presentation explores why some publishers are embracing D2C while others hesitate, what webshop strategies are making a real impact, how players respond when supporting creators in webshops, and how thoughtful UX and creator-driven initiatives make D2C strategies a win for everyone. From monetization to community impact, hear what drives D2C success across all three sides of the triangle.