About Session
In this talk, Alex Massé, the founder and lead developer of Paralives will detail how what started as a solo project managed to become a successful life simulation game thanks to a marketing-first strategy. An overview of the challenges encountered will be shared, covering many aspects of the project such as the Patreon crowdfunding, the technical difficulties, the art direction, increasing the size of the team, the marketing around launch, the Early Access release, and more. After 7 years of development with a small team of 15 people, Paralives released on May 25, 2026 and sold more than 1M copies in its first month.
