Beyond Tax Credits: Aim for success

William Dubé and Thunder Lotus have already been celebrated for their creative achievements with Jotun, Sundered, and Spiritfarer. But behind every headline success story lies a more complex reality that blends readiness, ambition, risk, financial struggle, and strategic reinvention. We will go beyond the usual success narrative of an entrepreneur and try to demystify the path from William to the CEO of a serial success game studio, how he forged the studio and how the studio forged him in turn. We will explore the personal, financial and creative transitions that shaped both William’s and the studio’s evolutions. We’ll also address the less-discussed side of success: managing scarce money and abundant resources, expectations, and identity once the spotlight arrives to sustain a creative business over time.