Emerging Marketing Tactics, Less Overhead, a More Complete Package

This talk will explore how new publishers have popped up with similar impact to larger outfits.  Focusing on high impact marketing strategies, market validation and ideation framework and how team composition matters. 

The talk will also focus on intent and marketing forecasting, and how that affects decision-making before the actual beats. This will be useful for both devs preparing their projects and other BD people in attendance to get a peak inside this emerging publishing landscape.