Establishing Publishing Functions Within a Game Studio

Publishing is more than marketing. It is the set of functions that connect a game to its players: audience insights, go-to-market strategy, platform and retail partnerships, lifecycle pricing, localization, community, and post-launch operations. As more studios seek to capture this value in-house, the question becomes: when and how should you grow into publishing?

This session will help studios evaluate readiness, define the scope of publishing functions they need, and choose the right path, from self-publishing a single title, to building an internal publishing arm, to partnering with external experts. We will break down essential publishing capabilities and outline approaches for different studio needs.

Attendees will walk away with an understanding of what publishing entails and actionable tools for deciding how to build (or buy) these capabilities.