Andrew Pappas

Andrew Pappas is a games marketing strategist, consultant, and founder of Rengen Marketing.

Specializing in deep audience insights, he helps studios and publishers uncover market opportunities and gaps using data-driven approaches through an empathic lens. His methodology has helped various teams achieve clarity, deliver better results and find creative, meaningful ways to stand out.

Andrew has supported 25+ studios, spoken at GDC, PAX and other events, and hosts the “”Indie Game Movement”” podcast, where he’s interviewed over 200 industry veterans on marketing strategy and business growth. He’s passionate about guiding others to approach their challenges from different perspectives, giving them competitive advantages.