Beyond Surface Metrics: Uncovering the Human Behind Player Behavior

Most teams are chasing the same player metrics and wondering why they can’t break ahead. The real edge isn’t in new tactics or copying strategies. It goes deeper by building authentic connections through genuine player insights.

This session shows how to go beyond traditional data sources to uncover what players truly value, how they think, and why it matters to them personally. Practical methods for gathering and interpreting these insights will be shared, showing how game creators can stand out in ways competitors struggle to match.

Examples will highlight how teams have turned this understanding into sharper messaging, stronger engagement, and organic advocacy that grows naturally. By applying these intelligence-gathering techniques, player insights can be transformed into a strategic advantage and used to create experiences that resonate with players before they pick up the controller.