Daniel Wilén

Daniel Wilén is Head of Games at Oh My, where he leads the agency’s games industry practice with a simple ambition: to help more great games find their players.

Previously, Daniel served as Managing Director of Arctic Game, one of Sweden’s leading regional games industry initiatives. Since 2019, he has played a key role in developing northern Sweden’s games ecosystem, which today includes more than 70 studios alongside specialized education, incubation, investment initiatives and international industry networks.

Daniel also brings first-hand experience from the studio side, having co-founded a game company and served as its CEO. Combined with years of supporting studios and developing industry support structures, his experience spans both the realities of building a game company and the long-term work required to create ecosystems where studios can grow and succeed.

Today, he brings these perspectives together at Oh My, combining deep games industry experience with the capabilities of a Nordic agency group to support studios, industry organizations and regional ecosystems.