Everywhere at Once: Multi-Storefront Launch Basics

Most studios launch on one store. The ones building real platform breadth are playing a different game: reach and growth. In this session, EGS Account Director Sarah Thomson breaks down what it actually takes to ship across multiple storefronts. She covers the growth case for going wide: different audiences, regional platform strength, and the discovery lift that comes with more storefronts. Then the honest part: where the operational cost actually lives, and how to get ahead of it. Lastly, Sarah shares practical framework for deciding which stores deserve investment for which titles, and how to potentially build positive relationships with platform partners.