How to Panic Responsibly When People Actually Want Your Game

Over the hill is a self-published title from a small indie team, launching this October with over 1.3 million wishlists behind it. I’ll walk through how we got there, how we kept the hype alive, and how we planned and executed the release, the calls that paid off, the ones that didn’t, and what I’d do differently. An honest take from the trenches.