Mario Machado

Mario F. Machado is the founder of LootRate, a monetization consultancy helping live-service game studios improve revenue across mobile and PC. With over 17 years of experience spanning UX, product design, game production, and monetization strategy, Mario brings a cross-disciplinary perspective to the commercial challenges facing game developers.

At Warner Bros. Games, he helped develop and scale direct-to-consumer storefronts, contributing to a program that generated over $100 million in player revenue and shifted approximately 40% of purchases to direct channels.

Through LootRate, Mario works with studios to identify opportunities across in-game purchases, pricing, offer strategy, player experience, and direct-to-consumer commerce. His approach focuses on connecting the teams, systems, and decisions that drive sustainable revenue growth.