The Influencer Landscape: Common mistakes and pitfalls to avoid in today’s market

Whether you’re launching your first commercial game or tenth, influencer marketing is a strong consideration for your marketing strategy. But the content creator landscape is ever-shifting and many are still operating under old rules and trends. Others chase the same path heavily resourced studios or the 0.01% of massive commercial successes take. We’ll discuss some common pitfalls to avoid and how to adapt creator marketing strategies to today’s expectations.

This talk is mostly geared toward indie dev and publishing teams from first commercial release to portfolio.