About Session
Many developers don’t think about their audience until they’re getting ready to launch. They build a game they love, assume “it’s for everyone,” and discover too late that if everyone is your audience, no one is.
This session introduces a simple three-step framework for identifying the players most likely to love your game and reaching them long before launch.
Learn how to:
Define your game using genre, Steam tags, and core gameplay pillars.
Find where those players spend their time, what communities they’re already part of, and what motivates them.
Reach potential players in ways that build awareness without feeling spammy.
Whether you’re announcing your first game or preparing for launch, you’ll leave with a practical process for finding the audience that was already looking for the game you’re making.
