About Session
Brain Jar Games successfully launched a new IP into Early Access with their hit title, Dead as Disco, a top Steam seller with reviews at an astonishing 97% (Overwhelmingly Positive). As today’s gaming landscape gets more and more difficult, James will walk through what set Brain Jar up for not just Early Access success, but continued success in the future. This talk is useful for anyone interested in developing and marketing a new IP and setting up their team/studio to achieve that.