Everything Sucks and I Have No Time: Self-Publishing and Marketing

Congratulations! You’re making a cool game. A common step for developers is to immediately look for a publisher, but is it really the best option? What if you can’t sign a deal? Either way, doing your own marketing is never something you should completely write off. Using lessons learned from their indie game fund Outersloth plus lived experiences, come dive into what doing your own marketing will likely entail. This is less of a “how to do” talk, and more a “here’s how to set everything else so you CAN do it”. Whether it’s budgeting, time, or just mental load, you’ll learn what goes into the hard work of marketing a game on your own.