How to Sell Your PC Games – Not What You Think

Monetization is the one critical system in a live game and even in Premium games, that often has no owner. Product/Game Design owns features, LiveOps/Marketing owns the calendar, engineering owns the build – the economy gets a little attention from everyone and dedicated ownership from no one.

This fireside brings together two practitioners who sit on either side of that gap: one who designs economies and progression from first principles alongside the player experience, and one who is brought in to own revenue after the game is already live and earning. Across three topics, they unpack where monetization decisions actually get made, how to design systems players trust, and what infrastructure a studio needs to capture the value it has already earned.