Wout van Halderen unpacks the marketing strategy behind Balatro, a roguelike deckbuilder with unconventional visuals that presented significant challenges in traditional marketing channels. He details

Most teams are chasing the same player metrics and wondering why they can’t break ahead. The real edge isn’t in new tactics or copying strategies.

Building a great game is only part of the journey—structuring your team to support it live is what makes it thrive. In this session, Executive

What drives us to think outside the box? Where does a fresh idea originate? And how can one truly gauge originality? This talk delves into

Congratulations! You’re making a cool game. A common step for developers is to immediately look for a publisher, but is it really the best option?

Helldivers 2 was a breakout success – but behind every chart-topping launch is a studio adapting in real time to the weight of expectations.In this

This War of Mine, Frostpunk and Frostpunk 2 are games about difficult moral choices, which differ in one very important thing – the scale of

In most game studios, designers create the UI and then hand it off to developers to make it functional. That handoff is often messy, time-consuming,

In this session we’re going to reverse engineer Raccoon Logic’s journey from indie developer to self publisher. We’ll go through all the components required to

This panel will explore the current pathways to success for indie games in today’s crowded market. From competitive analysis and determining market signal, to discoverability

“Rollback Netcode” is understood by many to be the state of the art of networking technology for building fast-paced online games where every frame counts.

South of Midnight is a deeply personal game for many people on the dev team and players that experience it. During this talk, I will

What makes a survival game? What makes a survival game stand out in a crowded marketplace? Drawing on his expertise from working on various Don’t

Emerging Marketing Tactics, Better Deal Terms, Less OverheadHow new publishers have popped up with similar impact to larger outfitsFocusing on high impact marketing strategiesMarket validation

Whether you’re launching your first commercial game or tenth, influencer marketing is a strong consideration for your marketing strategy. But the content creator landscape is

The number 1 question a lot of indies have is “How do you break into the industry”? But we’re here to discuss the challenges that

Our Constantinople-inspired city in Streets of Fortuna is populated by literally thousands of fully simulated citizens, generated on the fly and then living their lives,